Designing and developing high-velocity growth experiences for Apartment List through $110M in Series C & D funding
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"As a small and nimble team with ambitious goals and deliverables, we simply would not be able to do what we do without the support and partnership of Rebecca."
Quick overview
I partnered with Apartment List over several years as an extension of the marketing team, supporting the company through a period of rapid growth and $110M in Series C and D funding.
My work spanned Webflow development, web design, brand design, and marketing production — helping the team quickly launch campaigns, products, content, and new digital experiences while maintaining a consistent brand and scalable web presence.
The challenge
Apartment List was growing quickly, with a small marketing team managing ambitious campaigns, product launches, partnerships, and content initiatives.
They needed a flexible design and development partner who could move quickly across different projects while maintaining quality, brand consistency, and reliable Webflow development.
What I did
I worked closely with the marketing team across a wide range of initiatives, designing and developing new experiences in Webflow and supporting campaign and brand execution.
My work included:
List With Us — landing page development
Homebridge — landing page development
City landing pages — CMS design and development
LIFT — landing page development, emails, and marketing collateral
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Spark — landing page development and Stripe integration
Support Center — page design and development
About pages — navigation migration and Webflow development
Ongoing brand, web, and marketing design support
The outcome
My work helped Apartment List move quickly across campaigns, launches, and web initiatives during a major period of company growth, giving the marketing team additional design and Webflow capacity while maintaining quality and consistency.
Individual initiatives also delivered measurable results:
- 38% increase in inbound leads for Home Bridge, helping connect thousands of families with housing relief during times of crisis.
- 23% increase in inbound leads for List With Us, strengthening lead generation for Apartment List’s partner network.
Over several years, I became a trusted extension of the marketing team — providing ongoing Webflow expertise and design support as Apartment List scaled through $110M in Series C and D funding.
“Rebecca is a Webflow mastermind, who has served as an essential and well-loved extension of the Marketing team. She consistently delivers quickly, on time and within budget... As a small and nimble team with ambitious goals and deliverables, we simply would not be able to do what we do without the support and partnership of Rebecca.”
Lauren Baum
Former Head of Marketing, Apartment List
The results
- Faster campaign launches with consistently polished, on-brand execution
- Cleaner conversion paths and clearer messaging across growth pages
- A reusable set of landing page patterns that reduced time-to-design (and time-to-build) for future initiatives
- A more scalable approach to experimentation without “one-off page sprawl”