Building the design foundations behind Stronghold’s path to the Forbes Fintech 50 and beyond

Brand
Web Design
Webflow Development
UX/UI/Product

Client

Stronghold®

Industry

Fintech / Blockchain | Hybrid B2B B2C

Timeline

2020 - 2022; 2025

Role

Founding Designer | Marketing + Product

Website

stronghold.co

More details

Deliverables -

Strategic brand guidelines, marketing website design + build, robust CMS, scalable component system, product UI design for dashboard and checkout flows, marketing asset execution and expantion, YouTube brand design development.

Featured projects

My work spanned across multiple projects, which you can explore below.

Brand strategy, visual identity & brand development

Brand
Web Design
Webflow Development
View project

Merchant dashboard UI design + prototype

UX/UI/Product
Webflow Development
View project

Brand development: YouTube system

Brand
View project

“Rebecca is a talented designer, great business partner, and a truly dedicated creative leader."

Ryan Smith
Former VP of Revenue, Stronghold®

The results

  • Stronger brand cohesion across web, product, and content channels - I treated the brand as a growth asset — not a one-time facelift.
  • A clearer, more credible Fintech-first brand perception, supporting its evolution into a Forbes Fintech 50 company - I made credibility the north star: Fintech trust cues, not crypto flash.
  • A scalable web system that made new pages and updates faster and more consistent - I built for today’s goals while designing a system that can handle tomorrow’s pivots.
  • A YouTube guideline system that helped them show up consistently while scaling content — contributing to the milestone of 200k subscribers.
90+

Performance score

200k+

Youtube subscribers

6

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