Building the design foundations behind Stronghold’s path to the Forbes Fintech 50 and beyond

Brand
Web Design
Webflow Development
UX/UI/Product

Client

Stronghold®

Industry

Fintech / Blockchain | Hybrid B2B B2C

Timeline

2020 - 2022; 2025

Role

Founding Designer | Marketing + Product

Website

stronghold.co

More details

Deliverables -

Strategic brand guidelines, marketing website design + build, robust CMS, scalable component system, product UI design for dashboard and checkout flows, marketing asset execution and expantion, YouTube brand design development.

“Rebecca is a talented designer, great business partner, and a truly dedicated creative leader."

Ryan Smith
Former VP of Revenue, Stronghold®

Featured work

My work spanned across multiple projects, which you can explore below.

01

Brand System + Web

Brand foundations & Web design
Brand
Web Design
Webflow Development
UX/UI/Product
View project
02

Merchant Dashboard

Product design & prototyping
UX/UI/Product
View project
03

YouTube Extension

Brand development & design
Brand
View project

The results

  • Stronger brand cohesion across web, product, and content channels - I treated the brand as a growth asset — not a one-time facelift.
  • A clearer, more credible Fintech-first brand perception, supporting its evolution into a Forbes Fintech 50 company - I made credibility the north star: Fintech trust cues, not crypto flash.
  • A scalable web system that made new pages and updates faster and more consistent - I built for today’s goals while designing a system that can handle tomorrow’s pivots.
  • A YouTube guideline system that helped them show up consistently while scaling content — contributing to the milestone of 200k subscribers.
90+

Performance score

200k+

Youtube subscribers

6

Exchange Launches