Overview

Tactiq is an AI-powered meeting transcription platform that helps teams turn conversations into actionable insights.
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As Senior Web Designer, I owned the design, development, and optimization of Tactiq's marketing website. Collaborating with Product and Growth, I focused on improving conversion pathways, launching new product experiences, and building scalable Webflow systems.
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The Challenge -
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Creating a scalable, conversion-focused website

As Tactiq expanded its product capabilities and global audience, its marketing website needed to evolve alongside the business.
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My priorities were to simplify user journeys, improve Chrome Extension discovery, strengthen visual communication, and establish reusable systems to support faster product launches.
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What I did -
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01. Improving conversions through clearer navigation

I identified an opportunity to optimize Tactiq's website navigation, reduce friction, and guide more visitors toward the Chrome Extension—our primary conversion objective.
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Hypothesis

Optimizing the navigation structure and establishing a clearer information hierarchy would reduce friction, improve product discovery, and guide more visitors toward the Chrome Extension.
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Research

Using Microsoft Clarity heatmaps and Mixpanel analytics, I analyzed existing navigation behavior to understand how visitors interacted with the website and identify opportunities to improve user journeys.
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Implementation

I redesigned the information architecture, reduced unnecessary navigation options, implmented clearer messaging, and established a clearer hierarchy that prioritized high-value conversion pathways.
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I then developed the updated navigation in Webflow and compared user behavior across one-week periods before and after implementation.
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Outcome

Post-launch analytics showed an increased proportion of visitors navigating to the Chrome Extension destination, providing early evidence that the simplified navigation improved product discovery.

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02. Launching Tactiq Workflows

Working with Product and Growth, I designed and developed the web experience for Tactiq's new Workflows feature.
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Deliverables included:

• Dedicated Workflows landing page
• Integrations directory
• Reusable Webflow CMS templates
• Eight integration pages, including Slack, Notion, HubSpot, Linear, Workable, Pipedrive, Google Drive, and Gmail
• Supporting Product Hunt launch marketing
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Outcome: Supported a successful product launch that reached #5 Product of the Day on Product Hunt, while establishing a reusable CMS architecture to accelerate future integration launches.
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03. Building for scalability

I introduced new visual patterns, reusable components, and Client-First development practices to improve consistency and maintainability across the pages I owned.
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I also expanded Portuguese and Spanish website experiences and implemented Japanese localization to support Tactiq's growing international audience.
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Outcome: Established reusable design and development patterns that improved consistency, simplified website maintenance, and supported future product launches and localization.
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The impact

• 500K → 1M+ users: Company growth milestone reached.
• Improved product discovery: Increased traffic share to the Chrome Extension destination.
• #5 Product of the Day: Tactiq Workflows launch on Product Hunt.
• 8 integrations: Scalable, CMS-driven integration experiences.
• 3 languages: Portuguese, Spanish, and Japanese localization support.