Building a faster, more scalable digital foundation for Project Healthy Minds
I created a scalable Webflow system that improved website performance, streamlined development, and empowered the team to launch new digital experiences faster.
Tools used
Overview -
Within weeks of joining Project Healthy Minds, I took the initiative to audit the entire website, identifying opportunities to improve performance, scalability, and development efficiency.
I led efforts to strengthen its technical foundation, implementing scalable systems and best practices to support long-term growth.
The challenge -
With new campaigns, events, and content launching regularly, the website needed to evolve without slowing down the creative team or compromising quality.
The goals -
Build a scalable Webflow foundation using Client-First, variables, and reusable components to accelerate development and ensure consistency.
Improve website performance, accessibility, and technical SEO while simplifying ongoing maintenance.
What I did -
Detailed design and technical audit
Webflow architecture & design systems
I restructured the website using Client-First, standardized variables, and reusable components to create a scalable, consistent design system.
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This reduced repetitive development work, simplified maintenance, and made it easier to build and launch new pages.
Performance & technical SEO
I audited and optimized the website using Google Lighthouse, Ahrefs, and Google Analytics, addressing technical SEO issues, page performance, and overall site health.
Workflow & development efficiency
I streamlined development workflows through reusable components, standardized styles, and publishing governance, reducing build times and enabling faster, more predictable launches across campaigns and initiatives.
The outcome -
The improvements resulted in a healthier, more efficient website and a scalable foundation for future growth.
- Ahrefs site health improved from 14 to 95, reflecting significant improvements in technical SEO.
- Development speed improved by over 200%, enabling faster launches of new pages and campaign experiences.
- Established reusable design and development systems that improved consistency and reduced repetitive work.
- Improved the website's performance foundation through ongoing Lighthouse auditing and optimization.
- Created a more maintainable Webflow environment, supporting faster iteration and long-term scalability.
The impact extended beyond technical improvements. The systems became the foundation for developing new initiatives, including the World Mental Health Day campaigns, Workforce Lab, and supporting partnership experiences—helping the team move faster without compromising quality.